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Anna Interview

In the Hot Seat – Amanda Fletcher

Lynda Chapman

Q1. Have you always been creative?

Yes, I started as a small child, when I used to cut up coloured paper to feed my dolls. For as long as I can remember I have had a pair of scissors in my hand, whether it is for either papercrafts or Cross Stitch.

Q2. What is the first thing you can recall making as a child and who was it for?

One of the first things I remember making is a Father Christmas hanging ornament for my parents. It was made out of screwed up tissue paper stuck down with PVA and when you hung it up the body stretched out.

Q3. What did you want to be when you ‘grew up’

I always said I wanted to be a nanny, and I was for a few years. I then worked for the MOD in a civilian roll and did think about joining up, but as I don’t really like to be told what to do and I can be very bossy, I decided maybe that wasn’t the best road to go down. My parents both had their own businesses for most of my life, so I think I was always destined to be the BOSS!

Q4. Why/when did you decide you could make a living out of crafting?

In Oct 2005 I was signed off work sick and my mum had just started making her own Christmas Cards. I decided to give it a go and we both loved it. In Dec 2005 I resigned from the MOD and in Jan 2005 we started the company. We grew to 3 shops, and then in June 2011, after the very unexpected death of my dad, we decided to close the shops and move to website-based and retail shows up and down the country.

Q5. Do you have any other hobbies?

I love to read; I know it isn’t the most exciting hobby in the world and it takes me forever to finish a book. Being as busy as we are it is luxury to sit somewhere quiet and read a trashy, girly novel.

Q6. What craft item can you not live without?

My craft tweezers, it has to be a certain pair and no other will do, I use them for everything.

Q7. If you were stranded on a desert island and could only take 5 items, what would they be – and why?

If it was craft stuff it would be my Honey Doo Crafts Sticky Glue, because it sticks everything; tweezers because it is the craft item I can’t live without; my Honey Doo Crafts stamps and card stock and my scissors. That would be everything I need to keep me busy.

Q8. What’s your biggest ambition in life?

My biggest craft life ambition would be to walk in to a national chain, see my product range there and hear what people think about them; my biggest general life ambition is the same as a lot of other people - I would love to make life easier from myself and my family. To work hard and to enjoy it.

Q9. What’s been the highlight of your crafting life so far?

I think it would have to be seeing the first set of my stamp designs made into stamps and seeing how well received they have all been.

Q10. Any advice for beginners?

The advice I would offer to beginners is, no question is a silly question if you don’t know the answer. There is no right or wrong way to craft, if you like what you have made and you have enjoyed making it, then that is all that matters!