Size – A5
Weight –N/A
Unique Selling Points –
Notebook is a unique innovation that delivers everything you’d expect of a regular notebook, but with greater flexibility. All Filofax Notebooks feature repositionable pages and accessories, allowing the user to create a notebook that works for them. Notebook also comes with a wide range of refills, including lined, dotted, square and plain papers, all available in an assortment of colours making this the most flexible and customisable Notebook in the world.
- Key Features and Benefits –
- Repositionable and refillable content
- Multifunctional papers and accessories
- Quality 100gsm fountain pen friendly paper
- Lies flat and can be folded back
- Includes pocket and indices
- Huge range of colours, patterns and sizes
Company/Brand History –
The popularity of Filofax over the past decade has naturally led many people to believe it is a relatively new concept. Yet its origins go back as far as the First World War.
In 1921, a London based company was formed to market personal organisation systems in the UK by mail order. In 1930 they registered the trademark "Filofax", the name having derived from the description "file of facts".
The business continued to grow and by 1987 had a retail network of 1250 outlets in the UK alone. Prestigious stores around the world stocked Filofax, Harrods and Harvey Nichols in London, Neiman Marcus and Bloomingdales in the US, Bon Genie in Switzerland, Galleries Lafayette in Paris and Seibu in Japan amongst others
The Filofax personal organiser had developed from a simple loose-leaf diary and notebook into an indispensable organiser and status symbol for the 80s.
Filofax continues to bring new and exciting developments to it’s collection to this day, with a name recognized worldwide.
The Six Questions
Why buy from us?
There is no other Notebook in the world like this, and we’re on today with Create & Craft offering discounts of 15% off regular RRP and a free dotted refill!
Why buy now?
We're offering up to 15% off the street price of the inserts bundle and Notebooks, plus you receive your extra 10% off if you're a Create & Craft Club Member.
Why buy at this price?
The Notebook is unique to Filofax, made with only the highest quality materials. We've been around for nearly 100 years and know a thing or two about paper products! Not only are we offering you a discount, but we’re giving you a free refill to get you started!
A Synopsis of the product –
"Not just another notebook". Remove, remix and refill. Our classic, fashion and textured collections all feature repositionable and refillable pages and accessories, allowing you to create the notebook that works for you. It’s all about you! We provide the framework for you to make it your own.
The story of the product –
The story teller –
Julia Langhein - Marketing Director at FLB Group and creator of the Clipbook. Started with the Filofax brand in Oct 1999, as a product designer and has grown to become a director of the group of brands, continuing to this day to design and innovate the branded retail products and collections.
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8. Health & Safety Information – N/A
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