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Sarah Hurley

Sarah Hurley


  • Craft Room Snack: M&M’s - non messy!
  • Colour: Gold
  • Hobby (besides crafting!): Reading
  • Season: Autumn
  • Place: ) L.A.
  • Smell: Tuberose
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About Sarah Hurley

I’ve been making things for as long as I can remember. At school I used to make paper purses out of my school books, my friends loved them, my teachers, not quite so much!

Most of my family had some kind of creative hobby and so I got to have a go at everything from drawing and painting to papercraft, cross stitch, beading and more. I was always encouraged to make things and use my imagination, not to colour in the lines - that worked out pretty well in the end!

In 2010 I launched my own brand and business starting with 2 craft products, I now have over 1500 products in gift, craft, homeware, apparel, toys and publishing. It’s grown really fast and I now have two offices in the UK and one in the USA and a fantastic team (Team Hurley).

I also speak all over the world on how to start and grow a brand and business successfully, based on my experience, and work with some of the leading creative brands to help them develop new products.


What’s Your Favourite Thing To Make?

It varies, I’m loving home decor at the moment but cards always break me out of a rut.

What’s Your Favourite Material To Work With?


Tell Us About Your Funniest Crafting Mistake…

Making a shaker card upside down on live TV, people remind me of it all the time!

Do You Have A Top Crafting Tip?

Experiment! There are no mistakes only experiments!

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